For Acura’s 2018 Pikes Peak efforts we created a series of teaser videos to create hype and awareness around both the production and highly modified vehicles being run, including the not-yet-available 2019 Acura RDX. We also created near-real-time content during the event and a highlight video to re-cap the records broken by our teams.
The first teaser served as a closing video to our #MayMotorsports month-long campaign, going live at the end of May to build hype around the race, happening 3 weeks later.
The second teaser was shot on a cold and rainy Ohio day at the team’s practice. It was the first time audiences were able to see the 2018 PPIHC liveries and vehicle line-up.
In addition to the recap reel, audiences were treated to near-real-time photo content in both organic and stories postings.
