Three posts a day. Every. Single. Day.
From daily maintenance postings to vehicle launches; teaser campaigns to event coverage; one-off’s to month-long efforts, we delivered like your daily news every twenty-four hours.
As a Senior Art Director at MullenLowe, I oversaw the day-to-day and special projects for Acura’s social accounts. From concept to execution, we made certain that our audience were treated to the cars they loved in new presentations, every day.
Through a heavy push on a combination of authentic and emotionally driven motorsports content, visual experimentation, lifestyle-influenced vehicle content, User Generated Content and more, we were able to boost metrics to a level previously before unseen on the brand’s social channels… and we made a lot of cool shit along the way.
This is a small selection of work I’ve either directed, photographed or helped create for Acura social.
